TK Offshore Fishing is a digital media and lifestyle brand built around a father–son duo who document their offshore fishing adventures across Australia and New Zealand.
Through their YouTube channel, social platforms, and membership community, they’ve turned a shared passion for deep-sea fishing into a commercial enterprise.
TK had spent 45 years building expertise as a commercial fisherman, working the waters around Australia and New Zealand. Along the way, he'd accumulated a substantial social media following of recreational anglers who valued his knowledge and experience. But despite this valuable asset, TK had no clear path to turning his expertise into a sustainable business.
"I didn't realise you could make money out of YouTube" TK admits. When a friend suggested he should be getting sponsors and monetising his following, TK knew he needed expert guidance but wasn't sure where to start.
His first attempt at building a membership platform highlighted the gap between vision and execution. After 6 months of development work, the platform still wasn't finished. The lack of proper business structure became even more critical when a business relationship deteriorated into legal disputes. Without the right foundations in place, TK's entire venture could have collapsed before it truly began.
For someone who'd spent their career as a hands-on commercial fisherman, navigating the world of digital business, company structures, and online platforms felt overwhelming.
TK needed someone who could not only set things up properly but could also guide him through the complexities of building a modern business around his decades of fishing knowledge.
TK was introduced to Lani through a who was attending one of Lani's entrepreneur groups. The friend’s description of Lani stuck with TK: "She's an absolute bulldog."
The first thing Lani did was establish proper company structure. "She got us set up correctly and got all that sorted," TK recalls. This foundational work proved invaluable almost immediately when a business dispute arose.
"If we hadn't had Lani, hadn't set that up, we would have been screwed," TK says frankly. The legal protections Lani had put in place meant TK could weather the storm without losing sponsorships or reputation.
But Lani didn't stop at crisis prevention. When the membership platform development had dragged on for six months without completion, Lani took decisive action. She implemented Kajabi and had the entire platform operational in just 2-3 days. The contrast was stark and showed TK what efficient, expert execution looked like.
What sets Lani apart, according to TK, is her ability to anticipate problems before they arise. "She thinks of things that we don't," he explains. "If you're a budding entrepreneur or a guy starting out in business, she's going to save you a lot of heartache."
Despite being a young woman working with a seasoned fisherman with over 40 years in a traditionally male industry, there was never any hesitation on TK's part. "I did a little bit of research on her and you could see she was on point from the get-go, so I had no reservations working with Lani at all."
Lani also helped TK and his son Cam develop a strategic approach to their content. Instead of just TK's commercial fishing exploits, they created a dual presence covering both commercial and recreational fishing. "We now have Cam doing the recreational side of it," TK explains. "I've basically got followers from both camps."
This strategic thinking extended to securing major sponsorships. Working together, Lani and Cam secured sponsorship for a $400,000 trailer boat and got TK and Cam onto the pro staff for Shimano, one of the world's leading tackle companies. "We've managed to obtain major sponsorships through Cam and Lani working together," TK notes.
But perhaps what TK values most about working with Lani is her accountability. "She does have expectations," he says. "If we were slacking off - and we have been a bit lately - she cracks into us." Lani has made it clear that if clients aren't showing initiative orputting in effort, she won't waste her time with them.
"It's quite an honour to have her representing us," TK reflects, "because if you are slacking off, not showing the initiative she expects out of her clients, I think she'd drop you like a hot potato."
The transformation in TK's business has been remarkable. What started as an unclear path to monetisation has become a thriving operation generating $380,000 over two years with 600 paid subscribers.
“If I'm being lazy it takes me 6 hours a week, but probably it’s only 4 hours work a week.”
"I essentially give them hotspots around Australia and New Zealand and say, 'Right, if you go here, you're going to find fish," TK explains. The value he provides is clear – some of his subscribers have won fishing tournaments using the marks and information he shares.
The business has evolved into a genuine family operation, with TK working alongside his son Cam to create content and build their brand.
"It's been fantastic because we're doing a lot more together," TK says. The sponsorships they've secured have elevated their operation significantly, putting them in front of audiences around the world with world-class equipment.
Looking back at where he was ten years ago compared to today, TK can hardly believe the transformation. He is doing what he loves – a far cry from where he started.
The proper company structure Lani established protected TK during legal challenges that could have derailed everything. "I could have ended up losing all the sponsorship, certainly lost a lot of reputation, " he reflects on what might have happened without Lani's help.
Perhaps most tellingly, TK – who openly admits he trusts virtually no one after various experiences in business – trusts Lani completely. "I've been screwed by the best of them. I honestly do not trust anyone, but I totally trust Lani, " he says. "I know we keep it on a business level, but I view her as a mentor or a business advisor. I honestly know that she's got our best interests at heart. "
TK is clear about Lani's impact: “Without Lani, we would never have been able to achieve our dreams, essentially. Achieve our goals. ”
TK's story demonstrates that it's never too late to transform expertise into a sustainable business. With 45 years of fishing knowledge and a significant social media following, he had the raw materials. But it took Lani's strategic thinking, rapid execution, and unwavering accountability to turn those assets into a thriving membership business that generates substantial income.
TK is living the dream – working alongside his son Cam, sponsored by world-leading companies, operating from a $400,000 boat, and sharing his passion – a lifestyle business built on the solid foundations Lani helped him establish.
Get started today before this once in a lifetime opportunity expires.
